Glossary

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Above the Fold

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A/B Testing

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Ad Blocker

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Ad Creative Pixel

Ad Creative Pixel

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Ad Exchange

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Ad Frequency

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Ad Network

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Ad Server

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Ad Tag

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Advertiser

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Affiliate Marketing

Affiliate Marketing

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Attribution

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Attribution Model

Attribution Model

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Audience

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Audio Completion (AC)

Audio Completion (AC)

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Audio Completion Rate (ACR)

Audio Completion Rate (ACR)

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Audio Starts

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Automated Guaranteed (AG)

Automated Guaranteed (AG)

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Behavioural Segmentation

Behavioural Segmentation

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Below the Fold

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B2B

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Bid

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Bidder

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Call-to-Action

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Clickbait

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Click Fraud

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Click Through Rate (CTR)

Click Through Rate (CTR)

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Conversion

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Conversion Funnel

Conversion Funnel

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Conversion Pixel

Conversion Pixel

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Conversion Rate (CVR)

Conversion Rate (CVR)

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Cookie

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Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA)

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Cost Per Click (CPC)

Cost Per Click (CPC)

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Cost Per Completed Listen (CPCL)

Cost Per Completed Listen (CPCL)

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Cost Per Install (CPI)

Cost Per Install (CPI)

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CPE (Cost per engagement)

CPE (Cost per engagement)

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CPM (Cost Per Mille)

CPM (Cost Per Mille)

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CRM (Customer Relationship Management)

CRM (Customer Relationship Management)

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CTV (Connected TV)

CTV (Connected TV)

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Custom Audience Segments

Custom Audience Segments

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Data

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Day-parting

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Deal ID

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Demand Side Platform (DSP)

Demand Side Platform (DSP)

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Demographic Segmentation

Demographic Segmentation

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Direct Response

Direct Response

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Display Advertising

Display Advertising

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Diversity Stats

Diversity Stats

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DMP (Data Management Platform)

DMP (Data Management Platform)

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Earned Media

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Effective Cost Per Click (eCPC)

Effective Cost Per Click (eCPC)

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Effective Cost Per Mille (eCPM)

Effective Cost Per Mille (eCPM)

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Engagement

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Feeds

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Forecasting

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Foot Traffic Attribution

Foot Traffic Attribution

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Function Whitelist

Function Whitelist

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Geographic Targeting

Geographic Targeting

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Hyper-targeting

Hyper-targeting

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iFrame

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Impressions

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Impression Trackers

Impression Trackers

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Inbound Link

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Insertion Order

Insertion Order

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Interactive Advertising Bureau (IAB)

Interactive Advertising Bureau (IAB)

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Interstitial Ad

Interstitial Ad

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IP Address

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IP Whitelisting

IP Whitelisting

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Keywords

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KPI

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Lead

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Lead Generation

Lead Generation

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Look-a-like Modeling

Look-a-like Modeling

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Mcommerce

Meta Descriptions

Meta Descriptions

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Meta Title

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Native Advertising

Native Advertising

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Native Outstream

Native Outstream

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Nurture

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Optimization

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OTT (Over-the-Top)

OTT (Over-the-Top)

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Outbound Links

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Owned Media

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Pacing

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Page Views

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Paid Media

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Performing

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Persistent ID Targeting

Persistent ID Targeting

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Pop-up Ad

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POS

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Premium Inventory

Premium Inventory

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Private Marketplace (PMP)

Private Marketplace (PMP)

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Product-related Segmentation

Product-related Segmentation

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Programmatic Direct

Programmatic Direct

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Programmatic Media Buying

Programmatic Media Buying

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Psychographic Segmentation

Psychographic Segmentation

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Publisher

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Purchase-based Targeting

Purchase-based Targeting

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Reach

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Remnant Inventory

Remnant Inventory

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Reporting

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Request

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Responsive Design

Responsive Design

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Retargeting

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Return On Advertising Spend (ROAS)

Return On Advertising Spend (ROAS)

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Revenue Sharing

Revenue Sharing

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Rich Media

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ROI

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RTB (Real time bidding)

RTB (Real time bidding)

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Scaling

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Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

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Shadow Segment

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Supply-Side Platform (SSP)

Supply-Side Platform (SSP)

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StackBot

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Super

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Survey-based Targeting

Survey-based Targeting

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Skyscraper

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Threshold

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Trading Desk

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Vendor

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Video Completion Rate (VCR)

Video Completion Rate (VCR)

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Volume

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Walled Garden

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Webinar

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Yield Optimization

Yield Optimization

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Cross-Channel Advertising

Cross-Channel Advertising

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Digital Strategies for Recruitment

Digital Strategies for Recruitment

December 1st, 2021

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Contextual Targeting

Contextual Targeting

September 10th, 2021

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Uncover Opportunities to Strengthen Your Book of Business

Uncover Opportunities to Strengthen Your Book of Business

January 21st, 2021

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Measure Campaign Impact With StackAdapt Brand Lift

February 24th, 2022

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New Contextual Advertising in a Post-Cookie World

New Contextual Advertising in a Post-Cookie World

February 18th, 2021

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Exploring Programmatic In-Game

Exploring Programmatic In-Game

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Political Campaigning With Programmatic

Political Campaigning With Programmatic

March 31st, 2022

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How to Take Your Travel Campaigns to New Heights with Programmatic

How to Take Your Travel Campaigns to New Heights with Programmatic

October 26th, 2022

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How to Chart the Course for Your Travel Campaigns

How to Chart the Course for Your Travel Campaigns

February 16th, 2023

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Level Up Your Marketing With Programmatic In-Game

Level Up Your Marketing With Programmatic In-Game

November 17th, 2022

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Unlocking the Power of Creator Marketing as a Growth Channel

Unlocking the Power of Creator Marketing as a Growth Channel

December 14th, 2022

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Prescribing Digital Strategies for Your Healthcare Campaigns

Prescribing Digital Strategies for Your Healthcare Campaigns

November 30th, 2022

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The Basics of Audience Targeting with Programmatic

The Basics of Audience Targeting with Programmatic

July 27th, 2022

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On Air With StackAdapt: Learn About Connected TV in Europe

On Air With StackAdapt: Learn About Connected TV in Europe

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Connected TV Channel Certification

Connected TV Channel Certification

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In-Game Channel Certification

In-Game Channel Certification

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Digital Out-of-Home Channel Certification

Digital Out-of-Home Channel Certification

Programmatic Advertising for CPG Brands

Programmatic Advertising for CPG Brands

June 30th, 2022

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Getting Started with Programmatic Advertising

Getting Started with Programmatic Advertising

June 29th, 2021

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Programmatic Audio: Music to a Marketer's Ears

Programmatic Audio: Music to a Marketer's Ears

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The Versatility of Programmatic

The Versatility of Programmatic

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Advertising Trends That Will Shape Growth in 2023

Advertising Trends That Will Shape Growth in 2023

January 25th, 2023

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Achieve Programmatic Success Through a Multi-Channel Approach

Achieve Programmatic Success Through a Multi-Channel Approach

November 4, 2021

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Advanced Programmatic Course

Advanced Programmatic Course

Everything you need to master programmatic advertising.

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Programmatic Audio Channel Certification

Programmatic Audio Channel Certification

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Native Channel Certification

Native Channel Certification

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Basic Programmatic Course

Basic Programmatic Course

Everything you need to get started with programmatic advertising.

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Cours Programmatique de Base

Cours Programmatique de Base

Tout ce dont vous avez besoin pour vous lancer dans la publicité programmatique.