- Course Overview
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Welcome
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Course Introduction
- Module 1
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The State of Programmatic
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Module 1: Quiz
- Module 2
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Exploring Programmatic
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Module 2: Quiz
- Module 3
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Basic Media Strategy
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Module 3: Quiz
- Module 4
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The Future of Programmatic
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Module 4: Quiz
- Course Conclusion
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Course Conclusion
- Final Exam
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Final Exam: Basic Programmatic Course
- Next Steps
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Basic Programmatic Course
Everything you need to get started with programmatic advertising.
The Basic Programmatic Course aims to provide digital marketers with the skills to understand the programmatic industry and become a strategic user of programmatic technology. Enroll today to learn everything you need to understand the programmatic space, including:
- The State of Programmatic: An overview of the ecosystem, types of programmatic ads, and the advantages of programmatic.
- Exploring Programmatic: Key industry terms, measurement terms, regulatory terms, and the programmatic process.
- Basic Media Strategy: The marketing funnel and associated strategies, and a simple campaign checklist.
- The Future of Programmatic: A look at trends and future technology in the programmatic space.