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StackAdapt Academy

Skill up for the Future of Programmatic

The StackAdapt Academy is an industry-leading, online education resource offering a deep dive into the skills needed to become a StackAdapt expert and providing marketers with an advanced understanding of the programmatic landscape.

 
Basic Programmatic Course
Basic Programmatic Course
Everything you need to get started with programmatic advertising.
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1h 30min
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Advanced Programmatic Course
Advanced Programmatic Course
Everything you need to master programmatic advertising.
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3 hr
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Channel Certifications
Channel Certifications
Expand your knowledge on programmatic advertising channels!
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StackAdapt Webinars
StackAdapt Webinars
Stay up-to-date on the latest from StackAdapt and the programmatic landscape.
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Cost Per Completed Listen (CPCL)
Cost Per Completed Listen (CPCL)
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Video Completion Rate (VCR)
Video Completion Rate (VCR)
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Day-parting
Day-parting
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Demand Side Platform (DSP)
Demand Side Platform (DSP)
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B2B
B2B
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Diversity Stats
Diversity Stats
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Meta Descriptions
Meta Descriptions
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Impressions
Impressions
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Performing
Performing
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Page Views
Page Views
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Supply-Side Platform (SSP)
Supply-Side Platform (SSP)
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POS
POS
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Shadow Segment
Shadow Segment
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Impression Trackers
Impression Trackers
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Cost Per Click (CPC)
Cost Per Click (CPC)
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[Separator] B
[Separator] B
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Ad Creative Pixel
Ad Creative Pixel
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Meta Title
Meta Title
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[Separator] G
[Separator] G
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Affiliate Marketing
Affiliate Marketing
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Below the Fold
Below the Fold
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Trading Desk
Trading Desk
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Conversion Rate (CVR)
Conversion Rate (CVR)
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Conversion Funnel
Conversion Funnel
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Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA)
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CPE (Cost per engagement)
CPE (Cost per engagement)
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CPM (Cost Per Mille)
CPM (Cost Per Mille)
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[Separator] W
[Separator] W
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[Separator] V
[Separator] V
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[Separator] C
[Separator] C
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Revenue Sharing
Revenue Sharing
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[Separator] I
[Separator] I
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Geographic Targeting
Geographic Targeting
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Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau (IAB)
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Insertion Order
Insertion Order
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Keywords
Keywords
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KPI
KPI
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Pacing
Pacing
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Mcommerce
Mcommerce
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Private Marketplace (PMP)
Private Marketplace (PMP)
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Programmatic Direct
Programmatic Direct
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Skyscraper
Skyscraper
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Volume
Volume
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Webinar
Webinar
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OTT (Over-the-Top)
OTT (Over-the-Top)
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[Separator] N
[Separator] N
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Yield Optimization
Yield Optimization
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Threshold
Threshold
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Click Fraud
Click Fraud
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Vendor
Vendor
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[Separator] A
[Separator] A
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CTV (Connected TV)
CTV (Connected TV)
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Retargeting
Retargeting
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Advertiser
Advertiser
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Conversion
Conversion
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Reporting
Reporting
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Publisher
Publisher
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[Separator] Y
[Separator] Y
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Paid Media
Paid Media
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[Separator] K
[Separator] K
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Bid
Bid
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Lead
Lead
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Owned Media
Owned Media
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Cost Per Install (CPI)
Cost Per Install (CPI)
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Responsive Design
Responsive Design
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Reach
Reach
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Attribution Model
Attribution Model
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Outbound Links
Outbound Links
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[Separator] M
[Separator] M
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[Separator] O
[Separator] O
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Data
Data
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[Separator] D
[Separator] D
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Product-related Segmentation
Product-related Segmentation
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[Separator] S
[Separator] S
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Pop-up Ad
Pop-up Ad
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Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
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[Separator] F
[Separator] F
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Purchase-based Targeting
Purchase-based Targeting
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IP Address
IP Address
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Nurture
Nurture
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Interstitial Ad
Interstitial Ad
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Engagement
Engagement
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Cross-Channel Advertising
Cross-Channel Advertising
May 26th, 2022
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Digital Strategies for Recruitment
Digital Strategies for Recruitment
December 1st, 2021
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Audio Starts
Audio Starts
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Contextual Targeting
Contextual Targeting
September 10th, 2021
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Automated Guaranteed (AG)
Automated Guaranteed (AG)
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Cookie
Cookie
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A/B Testing
A/B Testing
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Lead Generation
Lead Generation
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Ad Network
Ad Network
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Uncover Opportunities to Strengthen Your Book of Business
Uncover Opportunities to Strengthen Your Book of Business
January 21st, 2021
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Premium Inventory
Premium Inventory
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Measure Campaign Impact With StackAdapt Brand Lift
Measure Campaign Impact With StackAdapt Brand Lift
February 24th, 2022
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Survey-based Targeting
Survey-based Targeting
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Display Advertising
Display Advertising
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Click Through Rate (CTR)
Click Through Rate (CTR)
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CRM (Customer Relationship Management)
CRM (Customer Relationship Management)
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Request
Request
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[Separator] L
[Separator] L
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Feeds
Feeds
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[Separator] P
[Separator] P
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Direct Response
Direct Response
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Function Whitelist
Function Whitelist
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Psychographic Segmentation
Psychographic Segmentation
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Demographic Segmentation
Demographic Segmentation
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Ad Exchange
Ad Exchange
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[Separator] E
[Separator] E
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Audience
Audience
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Persistent ID Targeting
Persistent ID Targeting
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Effective Cost Per Click (eCPC)
Effective Cost Per Click (eCPC)
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[Separator] T
[Separator] T
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DMP (Data Management Platform)
DMP (Data Management Platform)
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Rich Media
Rich Media
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Above the Fold
Above the Fold
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iFrame
iFrame
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Native Outstream
Native Outstream
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Inbound Link
Inbound Link
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Ad Server
Ad Server
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Audio Completion Rate (ACR)
Audio Completion Rate (ACR)
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Audio Completion (AC)
Audio Completion (AC)
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Look-a-like Modeling
Look-a-like Modeling
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Return On Advertising Spend (ROAS)
Return On Advertising Spend (ROAS)
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Conversion Pixel
Conversion Pixel
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[Separator] H
[Separator] H
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[Separator] R
[Separator] R
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RTB (Real time bidding)
RTB (Real time bidding)
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Scaling
Scaling
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Ad Frequency
Ad Frequency
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Earned Media
Earned Media
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Remnant Inventory
Remnant Inventory
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Walled Garden
Walled Garden
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Super
Super
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Ad Blocker
Ad Blocker
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Optimization
Optimization
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New Contextual Advertising in a Post-Cookie World
New Contextual Advertising in a Post-Cookie World
February 18th, 2021
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Exploring Programmatic In-Game
Exploring Programmatic In-Game
April 26, 2022
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Hyper-targeting
Hyper-targeting
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Behavioural Segmentation
Behavioural Segmentation
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Forecasting
Forecasting
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Call-to-Action
Call-to-Action
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
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Native Advertising
Native Advertising
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Deal ID
Deal ID
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Political Campaigning With Programmatic
Political Campaigning With Programmatic
March 31st, 2022
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Ad Tag
Ad Tag
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Clickbait
Clickbait
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StackBot
StackBot
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Bidder
Bidder
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Programmatic Media Buying
Programmatic Media Buying
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IP Whitelisting
IP Whitelisting
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ROI
ROI
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Custom Audience Segments
Custom Audience Segments
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Attribution
Attribution
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Foot Traffic Attribution
Foot Traffic Attribution
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Effective Cost Per Mille (eCPM)
Effective Cost Per Mille (eCPM)
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How to Take Your Travel Campaigns to New Heights with Programmatic
How to Take Your Travel Campaigns to New Heights with Programmatic
October 26th, 2022
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How to Chart the Course for Your Travel Campaigns
How to Chart the Course for Your Travel Campaigns
February 16th, 2023
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Level Up Your Marketing With Programmatic In-Game
Level Up Your Marketing With Programmatic In-Game
November 17th, 2022
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Unlocking the Power of Creator Marketing as a Growth Channel
Unlocking the Power of Creator Marketing as a Growth Channel
December 14th, 2022
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Prescribing Digital Strategies for Your Healthcare Campaigns
Prescribing Digital Strategies for Your Healthcare Campaigns
November 30th, 2022
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The Basics of Audience Targeting with Programmatic
The Basics of Audience Targeting with Programmatic
July 27th, 2022
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On Air With StackAdapt: Learn About Connected TV in Europe
On Air With StackAdapt: Learn About Connected TV in Europe
July 5th, 2022
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Connected TV Channel Certification
Connected TV Channel Certification
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Programmatic Audio Channel Certification
Programmatic Audio Channel Certification
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In-Game Channel Certification
In-Game Channel Certification
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Digital Out-of-Home Channel Certification
Digital Out-of-Home Channel Certification
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Programmatic Advertising for CPG Brands
Programmatic Advertising for CPG Brands
June 30th, 2022
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Getting Started with Programmatic Advertising
Getting Started with Programmatic Advertising
June 29th, 2021
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Programmatic Audio: Music to a Marketer's Ears
Programmatic Audio: Music to a Marketer's Ears
May 6th, 2021
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The Versatility of Programmatic
The Versatility of Programmatic
July 22, 2021
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Advertising Trends That Will Shape Growth in 2023
Advertising Trends That Will Shape Growth in 2023
January 25th, 2023
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Achieve Programmatic Success Through a Multi-Channel Approach
Achieve Programmatic Success Through a Multi-Channel Approach
November 4, 2021
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Native Channel Certification
Native Channel Certification
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